Texas electricity providers ranked by average price paid (2025)
Advertised rates show what a new plan costs at exactly 1,000 kWh. This ranking shows what each provider's residential customers paid on average in 2025: the residential revenue each provider reported to the EIA divided by the kWh it sold (method), across all of the provider's plans, including delivery charges, older contracts and month-to-month plans. Among the 19 largest providers, the gap between the cheapest and the most expensive was 5.9¢ per kWh, about $71 a year for a home using 1,000 kWh a month.
The two largest providers, Reliant Energy (1,545,510 homes, 18.4¢) and TXU Energy (1,442,516 homes, 19.4¢), are both above the statewide retail average. Large, long-established providers tend to have many customers on older or month-to-month plans.
| # | Provider | Homes | ¢/kWh | kWh / mo | Avg. bill | Winter bill* |
|---|---|---|---|---|---|---|
| 1 | BKV Energy | 58,419 | 14.9 | 1,471 | $220 | $147 |
| 2 | US Retailers (Cirro Energy, Discount Power, Pennywise Power) | 416,504 | 15.8 | 1,313 | $207 | $155 |
| 3 | Atlantic Energy | 58,376 | 16.1 | 1,511 | $244 | $158 |
| 4 | TriEagle Energy | 119,408 | 16.2 | 1,169 | $190 | $159 |
| 5 | Rhythm Energy | 112,931 | 16.6 | 979 | $162 | $163 |
| 6 | Constellation | 127,616 | 16.6 | 1,209 | $201 | $163 |
| 7 | Amigo Energy | 152,002 | 16.7 | 1,114 | $186 | $164 |
| 8 | Just Energy | 437,966 | 16.9 | 1,160 | $196 | $166 |
| 9 | Retail Energy Solutions (Frontier Utilities, Companion Energy) | 134,980 | 17.1 | 1,160 | $198 | $168 |
| 10 | Value Based Brands (4Change Energy, Express Energy, Veteran Energy) | 245,378 | 17.1 | 1,206 | $207 | $168 |
| 11 | XOOM Energy Texas | 53,755 | 17.2 | 1,113 | $191 | $169 |
| 12 | Direct Energy Services | 259,458 | 17.3 | 1,153 | $199 | $170 |
| 13 | Gexa Energy | 310,726 | 17.4 | 1,194 | $208 | $171 |
| 14 | Stream Energy | 142,525 | 17.7 | 1,201 | $212 | $174 |
| 15 | Reliant Energy | 1,545,510 | 18.4 | 1,038 | $191 | $180 |
| 16 | Green Mountain Energy | 273,660 | 18.5 | 909 | $168 | $182 |
| 17 | TXU Energy | 1,442,516 | 19.4 | 1,088 | $211 | $190 |
| 18 | Ambit Energy | 364,649 | 19.7 | 915 | $181 | $194 |
| 19 | Young Energy | 51,776 | 20.9 | 955 | $199 | $205 |
19 providers with at least 50,000 residential customers, 6,308,155 homes in total. The average bill depends on how much a provider's customers use, so compare ¢/kWh, not the bill. *Winter bill: 982 kWh a month, the average use of a Texas home in Dec 2025–Feb 2026 (EIA-861M), at each provider's 2025 average price per kWh.
What the same winter usage costs
Texas homes used 982 kWh a month on average in Dec 2025–Feb 2026 and paid $153. At the 2025 average prices above, the same 982 kWh cost $147 a month with BKV Energy and $205 with Young Energy: a difference of $58 a month, or $174 from December to February. In summer (Jun–Aug 2025) the average Texas bill was $218.
Smaller providers
Providers with 10,000 to 49,999 homes, not ranked because averages of smaller customer bases move more from year to year, sorted by price:
| Provider | Homes | ¢/kWh | kWh / mo |
|---|---|---|---|
| Brooklet Energy Distribution | 15,227 | 12.4 | 1,013 |
| Tesla Energy Ventures | 11,432 | 12.8 | 1,624 |
| MP2 Energy | 10,154 | 13.0 | 952 |
| Capital Energy PA (Budget Power, Sunrise Power, Value Power) | 31,337 | 13.3 | 1,337 |
| Good Charlie & Co. | 19,603 | 14.0 | 1,460 |
| OhmConnect Texas | 17,300 | 14.6 | 1,140 |
| Pulse Power | 18,744 | 14.7 | 978 |
| Mothership | 15,838 | 14.9 | 1,554 |
| Chariot Energy | 42,638 | 16.3 | 1,380 |
| Tara Energy | 36,822 | 16.3 | 1,127 |
| Spark Energy | 21,051 | 17.4 | 1,238 |
| Pogo Energy | 11,433 | 18.6 | 1,061 |
Not ranked
Champion Energy Services (10.2¢), AP Holdings (9.8¢), Ironhorse Power Services (8.4¢), Southern Federal Power (8.0¢), Abundance Energy (8.4¢), Octopus Energy (11.9¢) reported an average below 12¢/kWh. Texas retail providers that report an average below 12¢/kWh are marked "not comparable": that is less than Texas delivery charges plus wholesale energy, so they most likely reported revenue without the delivery charges they pass through. Their figures are shown unchanged but left out of all rankings. Method.
Areas without retail choice
Parts of Texas are served by city-owned utilities and cooperatives outside the competitive market. Their customers paid: CPS Energy (San Antonio) 12.4¢, Austin Energy 13.1¢, Entergy Texas 13.9¢, Pedernales Electric Cooperative 12.8¢, El Paso Electric 13.9¢, Denton County Electric Cooperative 13.2¢, Xcel Energy (Southwestern Public Service) 13.9¢.
What the ranking does and does not tell you
- It is the average over all of a provider's residential customers in 2025. A new plan today can be cheaper or more expensive.
- Delivery charges are included. They are the same for every provider in the same area but differ between areas (Oncor 5.6¢, CenterPoint Energy Houston Electric 5.4¢, AEP Texas Central 5.9¢, Texas-New Mexico Power (TNMP) 7.1¢, AEP Texas North 5.9¢, Lubbock Power & Light 6.3¢; 2025 averages). A provider whose customers live mostly in a high-delivery area looks somewhat more expensive.
- Customers who use more kWh pay a lower average per kWh, because fixed fees are spread over more kWh.
- Names are the companies as they report to the EIA. Some sell under several brand names.
How to compare plans on Power to Choose
Power to Choose (powertochoose.org) is the Public Utility Commission of Texas's official plan list. The ranking above shows the average price customers paid over a whole year; for a new plan, compare the plan documents:
- Use your own usage. Each plan's Electricity Facts Label (EFL) lists the average price at 500, 1,000 and 2,000 kWh. Look at the column closest to your monthly kWh, not only the 1,000 kWh headline price.
- Watch bill credits and minimum-use fees. A plan with a credit that applies only above a usage threshold can look cheap at exactly 1,000 kWh and expensive in a month you use 900 or 1,600.
- Check how delivery charges are handled. The EFL price includes your area's delivery charges; it states whether later changes are passed through (current delivery charges).
- Contract length and early termination fee. Note the end date: when a fixed-rate contract ends, the plan usually rolls to a month-to-month rate.
Source: U.S. Energy Information Administration, Form EIA-861 2025, Part D (retail providers billing delivery and energy together), residential sector. Average price = revenue ÷ kWh sold. Found an error? Write to contact@electricbillmath.com. See the methodology.